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Farmers auto insurance review 2021

Fact-checked with HomeInsurance.com

    Article Highlights

    Farmers has been serving the country since 1928. Today, drivers in all 50 states and Washington, D.C. can find Farmers agents (from a network of 48,000), ready to help with auto, home and life insurance needs. Farmers Insurance is best for drivers looking for personal service. A Farmers agent is nearby to answer questions, help you file a claim or find the best car insurance coverage for your individual needs. This Farmers car insurance review will give you a comprehensive look at the company so you can determine if the provider is a good fit for you.

    Farmers Quickpoints

    • Average annual full coverage premium: $1,540
    • Region offered: Nationwide 
    • Market share: 4.16% 
    • AM Best rating/financial strength profile: A- (Excellent)
    • J.D. Power overall score: 849/1000

    *Note: All data accurate as of publication date.

    Farmers customer satisfaction and complaints

    Although Farmer’s has a large network of independent agents available, the Farmers insurance rating ranks below average across all regions in the 2019 J.D. Power customer satisfaction study and earned an 865 out of 1,000 overall in claims satisfaction compared to providers of a similar size. 

    Although the Farmers auto insurance reviews are less than stellar, the sheer size of Farmers Insurance could negatively affect the feedback. Oftentimes, small to mid-size insurance companies rank higher. Larger claim volumes from a bigger number of policyholders can slow down claims processing and increase customer service errors.

    Additionally, J.D. Power noted that insurance companies who directly sell to the public tend to rank higher. Farmers ratings may be affected because the company sells insurance through its network of agents, which could lead to lower satisfaction with the company when it’s time to resolve a complaint.

    How factors affect Farmers’s auto insurance rates

    According to premium data provided by Quadrant Information Services, the average premium for a Farmers minimum liability insurance policy is $587 a year. Full coverage, which is typically required when leasing or financing a vehicle, averaged $1,540 per year for Farmers. Many factors can affect the cost of car insurance, particularly your driving record. Take a look at how Farmers car insurance rates can change, according to a driver’s situation, in the table below.

    Average rates Speeding ticketAccidentPoor credit
    $1,540$2,031$2,129$2,407

    How driving record affects Farmers car insurance rates 

    Accidents

    Insurance companies are in the business of minimizing risks by insuring safer drivers. If you were at fault in a car accident, you can expect to see your car insurance premiums increase. One single accident while insured with Farmers can raise your car insurance roughly 40%. 

    Fortunately, Farmers policyholders may be eligible for accident forgiveness coverage. The insurer won’t raise your rates after an accident, as long as you haven’t been involved in any others in the last three years.

    Speeding ticket

    Speeding is considered reckless driving and can be a dangerous activity. The National Safety Council found that speeding was one of the factors in 26% of all traffic deaths in 2018, responsible for 9,378 fatalities that year. 

    A single speeding ticket can raise your car insurance rates with Farmers nearly as much as an accident. One ticket increased premiums an average of nearly $500. The elevated rates could remain for as long as three years — the average amount of time insurance companies factor these incidents into your rate.

    Poor credit

    We found that Farmers policyholders with a lower credit score pay almost $1,000 more for car insurance on average. Car insurance companies in most states will factor in your credit score to determine your insurance rates, as it is one indicator of how risky you are to insure. 

    Massachusetts, Hawaii and California have made it illegal to use credit score as part of the underwriting process, but if you’re a resident elsewhere and have poor credit, your insurance rates may be higher. If you’re struggling with credit, you may want to improve your score if considering Farmers as a new provider.

    Farmers auto insurance discounts

    Saving money on the cost of your car insurance is a smart financial move. Farmers insurance discounts may vary by state but there are a couple of unique discounts available worth noting. Besides the standard fare of discounts for multiple vehicles and good students, here are the signature Farmers discounts.

    Signal® by Farmers

    Farmers has developed the Signal app to track your driving habits. Download the app to earn a 5% discount and get up to an additional 15% in savings at renewal, based on your safe driving history.

    Alternative fuel

    If you own an electric car or hybrid, you may qualify for an automatic discount of 5% on your vehicle insurance with Farmers.

    Occupational discounts

    Farmers may provide discounts to policyholders in certain vocations, including emergency workers such as police and firefighters, as well as doctors, nurses, dentists and teachers. 

    Farmers auto insurance premium length

    According to Farmers, the insurer offers annual premiums to “keep your rates stable.” Some insurance companies provide the option of six month or annual commitments. Shorter policies may seem like a good idea, but your premium is only locked in for a shorter amount of time, which means your rates could change as soon as your policy ends.

    *Note: Rate data accurate as of publication date

    Farmers vs. other insurance companies

    CompanyJ.D. Power Score/1,000 (Overall)AM BestAverage annual rate
    for full coverage
    Farmers849A- (Excellent)$1,540
    AAA869A (Excellent)$1,948
    Allstate858A+ (Superior)$1,896
    American Family878A (Excellent)$1,218
    Amica861A+ (Superior)$1,449
    Auto-Owners869A++ (Superior)$1,308
    Erie880A+ (Superior)$1,141
    GEICO875A++ (Superior)$1,260
    The Hartford895A- (Excellent)$1,572
    MetLife861A+ (Superior)$1,923

    Farmers mobile app and digital experience

    Although Farmers is best-known for its wide network of offices and agents, the insurance company’s digital presence is solid. Farmer’s has a mobile app and a user-friendly web portal to make managing your insurance easier. Some features include:

    • File a claim online
    • View claims from the mobile app
    • Upload images for a claim through the mobile app
    • Manage your account online and from the app
    • App bill pay
    • Online quotes

    Alternative insurance products offered by Farmers

    Farmers provides a full-service experience for those who’d like to keep all their insurance needs in one place. Besides auto insurance, you can insure your business, home, recreational vehicles and boats and add additional coverage through umbrella insurance.

    ProductDiscounts
    HomeownersMulti-policy
    Non-smoking 
    New home
    Heating/plumbing improvements
    Smoke alarms
    Security
    Claim-free
    RentersMulti-policy
    LifeN/A

    In the spotlight 

    • 48,000 Farmers agents nationwide.
    • A comprehensive list of discounts and coverages.
    • Farmers insurance reviews in J.D. Power studies are below average.
    • Competitively priced auto insurance falls in the mid-range in cost compared to other companies.
    • In the past five years, Farmers has donated $21,300,000 to charitable causes. 

    Methodology: 

    Coverage Utilizes Quadrant Information Services to analyze quoted rates from thousands of zip codes across all 50 states, using Farmers’s premiums written. Quoted rates are based around the profiles of a 30 year male and female with clean driving records, good credit and the following full coverage details:

    • $100k bodily injury liability per person
    • $300k bodily injury liability coverage per crash
    • $100k property damage liability coverage per crash
    • $500 collision coverage deductible
    • $500 comprehensive coverage deductible

    Minimum coverages were applied to match state requirements. Both drivers used a new, financed 2018 Toyota Camry, commuting 5 days a week and driving 12,000 miles per year.

    An accident was defined as an at-fault accident with $3k in property damage. A speeding incident was defined as speeding 16-20 MPH over the limit.

    These rates were publicly sourced from insurer filings and should be used for comparative purposes only – your own quotes may be different.

    Cynthia Paez Bowman

    Writer

    Cynthia splits her time between Los Angeles, CA and San Sebastian, Spain. She travels to Africa and the Middle East regularly to consult with women’s NGOs about small business development.

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