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American Family auto insurance review for 2021

Fact-checked with HomeInsurance.com

American Family was founded nearly 100 years ago as Farmers Mutual Automobile Insurance Company. Established in 1927 in Madison, Wisconsin to insure farmers, the mutual company today sells car insurance to drivers of all vocations in 17 states. American Family reviews from customers remark on the insurer’s affordable insurance policies. The provider is financially stable, provides affordable coverage and gets good reviews from policyholders, making it the one of the best insurance companies for drivers on a budget.

American Family Quickpoints

  • Average full coverage premium: $1,218
  • Region offered: Central, West
  • Market share: 2.28%
  • AM Best rating/financial strength profile: A (Excellent)
  • J.D. Power claims satisfaction rating: 3/5
  • Specialty coverages: Classic cars, rideshare

American Family customer satisfaction and complaints

We turned to J.D. Power for an objective ranking of how the insurance company compares to other insurers, according to what customers have to say. American Family’s overall customer satisfaction ranks the insurance company in the top three for mid-size insurers with a score of 878 out of 1,000. 

American Family insurance reviews from customers are better-than-average overall, although American Family ratings by region come in lower than its overall customer satisfaction rank. The carrier earned 823 for the Central region, 820 in the North Central region, 825 in the Northwest and 826 in the Southwest.

American Family auto insurance reviews when it comes to claims may be the weakest segment for the insurer due to the field of competition. The company placed in 13th among providers and received a 3/5 Power Circle rating. 

How factors affect American Family’s auto insurance rates

Car insurance rates may be the most important factor for many drivers. American Family’s full coverage — which includes liability, comprehensive and collision insurance — costs $1,218 per year, on average. Minimum liability costs just $542 annually. However, other factors such as your driving record can affect your car insurance premiums, as indicated in the chart below. 

Average ratesAccidentSpeeding ticketPoor credit

How driving record affects American Family car insurance rates 


One of the primary factors raising the cost of car insurance is a history of accidents. American Family does not penalize you for accidents in which you’re not at-fault, but if you are responsible for a crash, your car insurance premiums will likely go up. With one accident as a factor, American Family rates were more than $500 higher for an annual, full coverage policy.

Although accidents typically stay on your record and are reviewable for a time period of three to five years, American Family will forgive an accident if you haven’t had any traffic violations or crashes in the 12 months prior to a policy start date, which can provide premium savings.

Speeding ticket

Although many drivers might not think a speeding ticket is a big deal, to insurance companies, it’s a sign of a riskier driver and potential for costly claims. The good news is that American Family’s increased rate for policyholders caught speeding is significantly less than other carriers. American Family full coverage rates increase roughly $170 per year (on average) with a speeding ticket on record. 

Most car insurance companies take speeding tickets into account for three years. If your insurance premiums go up after a speeding violation, your premiums may remain elevated for that period of time.

How poor credit affects rates

Poor credit can be a reflection to insurers of a higher-risk driver. In all states except California, Hawaii and Massachusetts, car insurance companies can check your credit score to determine how much your premiums should cost.

For those with poor credit, American Family full coverage rates were nearly $1,000 higher a year. However, working on improving your credit by paying off your debts and clearing any errors on your credit report could improve your score and save you money on your car insurance at renewal time.

American Family auto insurance discounts

You can also save money on your car insurance simply by taking advantage of discounts. Most carriers have discounts based on your job, whether you’re in school and where you work. In addition, American Family offers some unique ways to save on already-competitive car insurance rates.

Unique discounts offered by American Family 

Generational discount

You can reduce your car insurance costs by taking advantage of your parents’ loyalty to American Family. If they’re insured by the provider, and you’re between the ages of 18 and 30, you may qualify for the reduction.  

Young volunteer discount

Young drivers can save money while doing good for others. The Young Volunteer discount was designed for drivers under the age of 25 who can show they’ve completed 40 hours of volunteer work per year.

Steer into savings

American Family helps you get off the fence about switching car insurance providers. You’ll receive a discount just for switching to American Family.

American Family auto insurance premium length

With American Family, policies are in force for a 12 month period. Unless you’re sure you’ll be relocating in the next six months or changing vehicles, a 12-month policy is generally considered better than a six-month term because you are less subject to rate changes. 

American Family vs. other insurance companies

CompanyJ.D. Power Score (Overall)J.D. Power Score (claims satisfaction)AM BestAverage rate full coverage
American Family8783/5A (Excellent)$1,218
AAA8693/5A (Excellent)$1,948
Allstate8584/5A+ (Superior)$1,896
Amica8615/5A+ (Superior)$1,449
Auto-Owners8695/5A++ (Superior)$1,308
Erie8805/5A+ (Superior)$1,141
Farmers8492/5A- (Excellent)$1,540
GEICO8754/5A++ (Superior)$1,260
The Hartford8954/5A- (Excellent)$1,572
MetLife8612/5A+ (Superior)$1,923

American Family mobile app and digital experience

American Family’s digital experience is useful for basic functions. The mobile app can perform the following policy management operations:

  • Track claim statuses (to file a claim, you’ll need to call or file online)
  • Get roadside assistance
  • View your auto insurance documents
  • Schedule your payments

Alternative insurance products offered by American Family

In addition to auto insurance, American Family offers a host of insurance products that can be bundled for additional savings. 

American Family profile

ProductDiscountsJ.D. Power rating
HomeownersSmart home
Renovated home
Policy bundling
Renter’sSmart home
Policy bundling

In the spotlight 

  • One of the most affordable car insurance companies.
  • American Family auto insurance reviews from customers are higher than average overall.
  • Youth-related discounts such as Generational and Youth Volunteer discounts are available.
  • The American Family Insurance Dreams Foundation promotes volunteerism and invests in community programs and services.


Coverage Utilizes Quadrant Information Services to analyze quoted rates from thousands of zip codes across all 50 states, using American Family’s premiums written. Quoted rates are based around the profiles of a 30-year-old male and female with clean driving records, good credit and the following full coverage details:

  • $100k bodily injury liability per person
  • $300k bodily injury liability coverage per crash
  • $100k property damage liability coverage per crash
  • $500 collision coverage deductible
  • $500 comprehensive coverage deductible

Minimum coverages were applied to match state requirements. Both drivers used a new, financed 2018 Toyota Camry, commuting 5 days a week and driving 12,000 miles per year.

An accident was defined as an at-fault accident with $3k in property damage. A speeding incident was defined as speeding 16-20 MPH over the limit.

These rates were publicly sourced from insurer filings and should be used for comparative purposes only – your own quotes may be different.

Cynthia Paez Bowman


Cynthia splits her time between Los Angeles, CA and San Sebastian, Spain. She travels to Africa and the Middle East regularly to consult with women’s NGOs about small business development.

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